Sailor Jerry

In 1999, Ed Hardy and Mike Malone partnered with Steven Grasse to establish Sailor Jerry Ltd based on Collins' letters, art, and flash (tattoos). It is now owned by William Grant & Sons. Consider this rum more of an homage to a place and a person than a faithful re-creation. The man, Norman Collins was a free-spirited individual based in Hawaii. The rum reflects that heritage and brings together his work.